Whether you have a background in engineering, design, business, product, etc, understanding digital marketing will make you a more well-rounded professional and leader. Product Manager is multi-faceted. You don’t need to be an expert in all three, but you need to know how to each role functions, how to empathize, and how to lead them toward success. Digital marketing falls within “business” but it’s is a marketable skill no matter what role you are in. By the end of your learning you’ll be able to present your own marketing plan. designed for professionals who want to learn the frameworks and tools to acquire more users online and convert them into clients. You’ll gain the skills required to work with or lead marketing teams.